![]() ![]() ![]() Facebook would struggle with mobile to begin with, but acquisitions of Instagram in 2012 and WhatsApp in 2014 bolstered its position as the most popular social networking company in the world.Īs the social media market started to mature, fewer apps were launched and several either folded (Google+, Orkut, Friendster) or were reworked by new owners, in the case of MySpace and Bebo. Apple’s iPhone brought new life into the social media landscape, leading to the creation of apps like Instagram, Path, Snapchat, Keek and Vine in the early 2010s.
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